Which comes first: the product or the brand? In this two-day workshop, you will study the considerations and strategies for building your brand, taking your product to market, and planning for growth in the future. This class is entirely focused on the business, branding, and marketing of your brand and line of products. You will learn how to think long term so that you and your brand are successful while maximizing growth opportunities. From spirit trend analysis to distributor selection, you will come away with the key strategies to build brand loyalty and sustain your business.