Why Selling Whisky to Women Isn’t as Simple as Putting a Picture of One on the Bottle A few weeks ago, I participated in a once novel, now canonical ritual of the drinks industry: a virtual tasting. The whisky in question was the latest release of Jane Walker, a blended Scotch from drinks behemoth Diageo. … Continue reading →
The coronavirus pandemic is upon us, and so are some scary times. The concern over COVID-19 is rightly justified. After all, it’s a potentially deadly disease that science is trying to figure out on the fly as it spreads. If you’re a craft distiller – hell, if you run any small business venture – you … Continue reading →
