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Author Archives: Margarett Waterbury

Does Jane Need a Johnnie?

05.14.21Written by Margarett Waterbury
Leave a reply Industry Commentary

Why Selling Whisky to Women Isn’t as Simple as Putting a Picture of One on the Bottle A few weeks ago, I participated in a once novel, now canonical ritual of the drinks industry: a virtual tasting. The whisky in question was the latest release of Jane Walker, a blended Scotch from drinks behemoth Diageo. … Continue reading →


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